Monitor and analyse print advertisement coverage in local market
AdWise enables you to monitor the advertisement content in Hong Kong from publishers on a
timely basis. Results can be tracked, edited and analysed using a suite of tools designed specially
to leverage Wisers' unrivalled archive for sales, marketing and market research professionals.
Sales and marketers in the commercial or public sector can harness the power of AdWise to
keep abreast of multiple competitors and trends simultaneously and provide updates to key
stakeholders. AdWise improves marketers’ efficiency in processing information by saving both time
and manpower to search, read and even run analysis report on the advertisement information from
various content sources.
With AdWise, sales and marketers can access advertising content and analysis that helps them
refine marketing strategies and messages. AdWise also provides users with access to the most
comprehensive and updated archive of advertising contents while productivity is increased on a
daily basis by freeing account teams from routine advertisement monitoring tasks.
Why AdWise?
On time, in format, every day. Advertisement articles, updated every day,
direct from all local newspapers and mainstream magazines. Advertisement contents are uploaded
early in the morning in image format, enabling fast delivery of latest information update to
clients.
Online distribution and archiving. All monitored content is stored online
and sorted according to predefined criteria most commonly used by sales and marketing
professionals, including brand, period, share of voice and media segment. Content can be sorted
according to industry top players, product category and segmentation by client.
Reporting and analysis for insight. AdWise provides access to a full
suite of tools in one integrated and easy-to-use platform. Sales and marketing professionals can
assign company specific attributes to each advertisement – such as ad-value, Share of Voice or
other advertising value equivalent – for future analysis.
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Find out the Frequently Asked Question of AdWise
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"All men naturally desire to know."
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Aristotle
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