Harness the true potential of Media Intelligence

What comes after media monitoring?

For more than a decade now, Wisers has developed a massively scalable proprietary Chinese-Language content aggregation process to do one thing – Collect and distribute relevant information to our clients as quickly as possible.

As a result, we not only met but redefined client expectations.

However, creating award-winning, mission critical content delivery was merely the first step. With our WiseInsight suite of consulting services we are committed to bringing our clients true visibility, dynamic control and comprehensive knowledge management so they can gain the insight they need to make the right strategic decisions.

WiseInsight is... Visibility - Clearly identify trends, depth, tone and breadth with our tested classification process

WiseInsight is... Control - Benchmark performance with expert measurement tools to accelerate and improve the evaluation process

WiseInsight is... Knowledge - Our analysis and reports will reveal associations and relationships that may give you a new perspective or strengthen an existing position

WiseInsight is simply … Advantage through Intelligence

METHODOLOGY that grants you expertise with flexibility

When just the news alone is not enough, our team’s local knowledge and proven methodology delivers the professional results you need to make the tough business decisions in today’s competitive and rapidly changing market.

Phase 1. Define

The Define Phase engages client participation to confirm requirements as well as explore possibilities that may reveal further analysis synergies. The deliverables are then provided to the Editorial Analysts for further processing.

	Client Specific Classification and Algorithms
	Industry Landscaping
	Data Tier Configuration

Phase 2. Editorial Analysis

The Editorial Analysis Phase is the internal starting point and drives the model of our intelligence architecture through an Editor driven Classification Process.

	Classification by Issues or Concepts
	Classification by People or Brands
	Classification by Exposure
	Classification by Relationships
	Classification by Region

Phase 3. Integration

The Integration Phase assimilates data from the classifications and cross-references it with further business criteria using our Mediawise analytic tool.

	Cross Referencing across Brand/ Industry Benchmarks
	Cross Referencing across Exposure Types
	Cross Referencing across Competitors
	Filtering by Tone Analysis and Influence Metrics

Phase 4. Research Analysis

The Research Analysis Phase uncovers qualitative and quantitative associations from the integration phase and our analyst begins to formulate the information architecture framework for output.

	Quantitative Trend Analysis
	SOV / Venn / Ranking Analysis
	Metadata and Source Analysis
	Brand / Product Line Analysis
	Perspective Analysis (Multi-lingual)

Phase 5. Output

The Output Phase provides the analysis and reports in the appropriate formats as well as the requested language.

	Web Deployment with Interactivity
	Excel, PowerPoint or Word
	Flash / Multimedia

Quick Fact

82%* of our Enterprise clients uses WiseInsight Analysis to extend their information reach beyond pure Coverage Monitoring.

*Based on Wisers 2010 accumulated annual percentage