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Monitor and analyse product, corporate and competitor coverage across the Greater China
market
mediaWise puts customized media monitoring and analysis tools at your fingertips. Media
content from across Greater China is received directly from publishers and tracked in virtually
real time. Results can be tracked, edited and analysed using a suite of tools designed specially to
leverage Wisers' unrivalled archive for corporate communications and public relations
professionals.
Communicators in the commercial or public sector can harness the power of mediaWise to keep
abreast of multiple issues and trends simultaneously and provide updates to key stakeholders.
mediaWise enables communicators to make media relations and public affairs programs measurable and
responsive to business needs.
For public relations agencies and communications consultancies, mediaWise is a
mission-critical tool that systematically tracks coverage, competitors and trends for multiple
clients.
Agencies and consultants can use mediaWise to access media content and analysis that helps
clients refine communications strategies and messages. New business pitches are enhanced with
access to Greater China' s most comprehensive and updated archive of news, while productivity is
increased on a daily basis by freeing account teams from routine media monitoring tasks.
Why mediaWise?
Greater China' s widest breadth of coverage, monitored continuously. A
88-million article news archive offers unrivalled breadth and depth of Greater China news reports
and feature articles, updated every day, direct from more than 1,500 content providers and 500-plus
top tier websites.
On time, in format, every day. Content is uploaded as early as 8.00am
local time on the same day for major daily media and within 24 hours from publication time for
other news sources, enabling early alerts to clients and stakeholders. Text and image article views
enable fast delivery of content without compromising understanding of article impact and context.
Online distribution and archiving. All monitored content is stored online
and sorted according to predefined criteria most commonly used by communications professionals,
including companies, brands, events and media segments. For end-user organizations, content can be
sorted according to business division and product segments. For PR agencies segmentation by client
is also supported.
Reporting and analysis for insight. mediaWise provides access to a full
suite of tools in one integrated, easy-to-use platform. Communications executives can assign
company specific attributes to each article – such as tone, message or advertising value equivalent
– for future analysis on the fly.
Legitimate and attributable content. Wisers delivers relevant news
information, accurately filtered and categorized according to flexible parameters, from verifiable
and recognized sources.
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Key Features
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Online dashboard. The mediaWise consolidated dashboard is an intuitive
entry point for the wealth of insight that mediaWise provides, and provides an immediate glance at
the most important breaking news and automatically updated analysis.
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Translations and synopses. Users can add translations, synopses and
commentaries as they need. They can also change article attributes, using a system of intuitive
graphic icons for quick sorting and prioritization.
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Coverage summaries and reporting. mediaWise generates clear coverage
summaries and multi-variable charts that bring to to life trends and results over time. A wide
variety of filters and analytic tools are available, along with customized graphs and charts.
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User-defined analysis. mediaWise is designed to let users record and
report on coverage according to their own criteria, including message, tone, slant and impact.
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Rapid report generation. News summaries, reports and messages can be
downloaded, stored on the platform for easy user access or printed,
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Security and confidentiality. Password protected accounts keep all data
secure and confidential, enabling access only by authorized personal.
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Analytical service and support. Thorough analytical and charting tools
allow media exposure measurement, and various analysis reports as required.
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Value-added services. Email Alert functions allow integration of external
information with corporate mail systems, and image viewer functions allow abstraction in original
formats. |
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Find out the Frequently Asked Question of mediaWise
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"All men naturally desire to know."
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Aristotle
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