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Management Team

Everyone at Wisers takes customer success personally

Denise Che

Chief Executive Officer

Denise brings to Wisers a proven track record of spotting opportunities for growth and turning business vision into reality. She first joined Wisers as CFO in 2000, and became the CEO in 2004.

Coming from a background in private equity, audit and consulting, Denise held positions with Merrill Lynch's Direct Investment Group, Deutsche Bank's Private Equity Department and Deloitte-Touche in New York. 

Denise is passionate about fostering the spirit of entrepreneurship in Hong Kong, and often speaks publicly on the topic. Denise is now a member of the Ping Wo Fund Advisory Committee and a member of the Small Entrepreneur Research Assistance Programme (SERAP) Project Assessment Panel under the Innovation and Technology Fund (ITF), the Innovation Technology Commission of the Government of HKSAR. In addition, she has contributed to community development through her work with the Youth Entrepreneurs Development Council' s YDC Adopt-a-School Program.

Denise holds a Bachelor's degree in Business Administration from the University of Michigan, Ann Arbor.