Wisers Information Limited has been listed as one of the top ten players to watch in the recent Outsell, Inc. Market Performance Report – PR, Media, Social, and the Emergence of the Marketing Communications Platform, Jan 2017.
Outsell, Inc. is the world’s only research and advisory firm focusing on information, media, technology and data. The report looks at how the worlds of PR Solutions and Social Media Marketing and Monitoring are increasingly colliding, and identifies the companies that warrant attention going forwards.
Wisers is recognized by Outsell as an ideal partner for western PR Solutions and Social Media Marketing and Monitoring players looking for reach into Asia, especially China, such markets will prove difficult to enter for Western providers due to government barriers and brand unfamiliarity.
According to Outsell’s expert analyst, Randy Giusto, “Wisers knows Asia and particularly Chinese media. With the world’s largest database of Chinese news, it covers print, online, social, and broadcast in both Chinese and English from 45,000 sources. It also covers many US and UK media sources through direct relationships, and offers English language news monitoring services to major Chinese brands. Many Chinese traditional media monitoring services are closing operations because they can’t cross over to social, providing more stability for Wisers in China. In addition, it’s becoming harder for non-Chinese companies to do business in China because of increasing government bureaucracy. Social Media Marketing and Monitoring players will face strong headwinds in China because the government won’t know who they are.”
The recognition adds to Wisers’ growing reputation as an innovative, evolving company that works to serve client needs through big data analytics and deep analysis of Chinese linguistics.
Denise Che. CEO at Wisers, says, “We are honored to be recognized by Outsell. We will continue to help businesses understand the true value of data and how it can be utilized to improve decision making.”