Consumer Intelligence transforms content about brands and products from Greater China and international media into actionable insights for sales, product and customer service managers, as well as market researchers and public relations executives.Read more
Real time tracking of brand-related discussions and events help marketers understand the environment, their brand’s reputation, the competitive situation and discover business opportunities.
Analysis of consumer perceptions enhances product development and enables better product lifecycle management. Factors such as consumer evaluations, the competitive set, and public sentiment are analysed. Verticals covered include automotive, fashion design, cosmetics and skincare, and medicine.