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  • Anhui
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  • Shandong
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China Media Consulting
We are Wisers’ media research team. With years of media experience, we are familiar with the media environment in China. We have a professional and unique media evaluation methodology as well as rich media analysis experience. We help brands understand the latest media dynamics, environment, and trends in China. We profile target groups’ characteristics and media habits, select the most valuable media partners for clients, and build a customized media database.
Chinese All-media Big Data
Wisers has a vast and growing Chinese all-media database and semantic resources accumulated over more than 20 years
Scientific Media Evaluation Methodology
A scientific and systematic media evaluation methodology system provides objective and accurate analysis results
Proprietary AI Technologies
World's leading Chinese text analysis capability to efficiently realize functions such as entity recognition, sentiment analysis, and article filtering to assist in media analysis.
Media Landscape and Trend Study
Monthly Media Dynamics Report
China Media Landscape and Trend Study
Vertical Industry Media Landscape Study
Monthly Media Dynamics Report
Monthly Media Dynamics Report, 12 issues per year
China Media Landscape and Trend Study Report
Semi-annual Media Landscape and Trend Report, 2 issues per year
 
Vertical Industry Media Landscape and Trend Study Report
Industries covered:
Automobile, beauty and skincare, luxury and fashion, finance, 3C
New Mobile Media Map
Information App
Social media
Video media
Audio media
Knowledge Media
Shopping guide media
Community
 
 
 
 
 
 
 
User Profile and Media Habit Analysis
Target audience profiling
Target audience's media use habits
User Profile Analysis
Characteristics of users
Spending power
Hobbies and preferences
Media use habits
Analysis of users’ media consumption habits
Proportion of surveyed target audience of a brand Top 10 Apps
Financial planning
88%
Games and entertainment
88%
Music player
80%
Learning and education
88%
Travel
88%
Short video
84%
Audio
92%
Video player
87%
Payment
87%
E-commerce shopping guide
92%
Comprehensive news
88%
Chat and dating
92%
Media strategy consultation
Recommendation based on users’ media habits
Recommendation based on influence of medi
Recommendation based on new media
Media strategy consultation
1000
+
Print media
5
million
+
Network media
20
million
+
WeChat
40
(signed We Media)
+
Weibo
4
million
+
APP
1.5
million
+
Toutiao
Construction and maintenance of brands’ media database
Integration of media from different sources
Evaluation of importance and friendliness of media
Regular update of data and supplement of new media
Media source
Provided by agency
Selected by brands
Recommended by Wisers
Media Pool
Toutiao accounts
Weibo
WeChat
APP
Websites
Print media
Evaluation dimensions
Friendliness of Media
+
Importance of Media
Auto Industry Media Landscape and Trend Study Report
"Customer Pain Point:
How should brands choose from numerous automobile We Media accounts amid the fast growth of automobile media in China?"
"Solution:
We can collect and sort active automobile We Media accounts on different platforms, record their communication performance on different platforms, evaluate and rank their comprehensive influence to help clients better understand the comprehensive influence of KOLs in the industry. "