WisersAnalytics’ social media database for the insurance sector provides accurate monthly report on comprehensive social campaign strategies of competitors. We suggest the customer should leverage on the influence of celebrities/KOLs, provide more attractive products for consumers and expand target audience in response to the rising social media campaigns in the industry.
Two months later, the insurer launched a new marketing campaign featuring audiovisual materials, drawing 230,000 views. Besides, the insurer sponsored social media campaigns, with videos receiving 11 million views and 5,000 impressions, making it the most attractive brand in the industry.

Provide comprehensive analysis of media monitoring and consultation services, systematic and useful competitive information, information on industry trends, analysis of government policies and brand communication, alerts for public sentiment crisis and in-depth analysis and planning, so as to provide China Guangfa Bank with constructive suggestions for its brand communication strategies.

Provide Ping An Insurance with accurate and comprehensive public sentiment information in a timely manner, leverage on AI technology to find valuable information to provide effective reference for Ping An Insurance’s risk management and compliance.

Provide China Merchants Bank with accurate and comprehensive public sentiment information in a timely manner and leverage on AI technology to process data into effective structured data to strengthen China Merchants Bank’s competitive advantage in the capital market.

Wisers has provided Yantai Bank with cross-media data related to the bank’s corporate customers (credit customers and customers of guarantee business) around the clock. Having been processed by a natural language processing platform, social risk indicators became more handy and effective in the bank’s comprehensive risk management.

Wisers’ artificial intelligence platform that monitors all media with high accuracy has helped the bank’s risk management around the clock.

Wisers has provided Shanghai Gold Exchange with comprehensive information on domestic and foreign gold markets, macroeconomy, industry trends and the exchange’s members.

Wisers has provided SPDB with comprehensive, timely and efficient public sentiment monitoring services, monitoring local media of places where the bank operates, thus the bank can keep abreast of publicity activities, sensitive news, emergencies of its branches. Wisers has also helped SPDB establish an objective and efficient scoring system on public sentiment towards its branches and made important efforts to help the bank in brand building and maintenance as well as reputation risk management, earning substantial recognition by the bank.

Wisers has monitored news and public sentiments in domestic and foreign capital markets comprehensively for the exchange to learn public sentiments timely, accurately and comprehensively. Wisers has also provided the exchange with analysis reports based on all-media big data, covering sudden public sentiments of the capital market so that the exchange can keep abreast of changes in public sentiment, coverage, and opinions of experts and self-media.

Since 2008, Wisers has been monitoring news and public sentiments in domestic and foreign capital markets comprehensively for the exchange to learn public sentiments timely, accurately and comprehensively. Wisers has also provided the exchange with analysis reports based on all-media big data, covering sudden public sentiments of the capital market so that the exchange can keep abreast of changes in public sentiment, coverage, and opinions of experts and self-media.