Guides & Report

Master Threads’ Algothrim Beat 99% HongKongers: Secrets to Going Viral on Threads

Mask has become an important factor that affects netizens’ sentiment amid the spread of the COVID-19 pandemic, especially in the initial period of the pandemic when it was extremely difficult to buy a mask. Data showed that it was not Valentine’s Day but the mask that pushed up netizens’ “Happiness Index” to a peak on…

Members of the public experienced an emotional roller-coaster of joy, fury and sadness amid the pandemic. It was heard that the city burst into an outcry of fury from time to time. Just what infuriated netizens the most?  Big data analysis finds out that government officials and their policies are the causes of their fury.…

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People need entertainment no matter how the political and social winds blow. In 2020 the demand for entertainment was even more acute as the pandemic had forced people to stay home. They were stuck to the TV even during dinnertime, and local TV viewership bounced back. Netflix’s drama series remained most searched hashtags online. Apart…

The COVID-19 outbreak has dealt a heavy blow to the economy, and Hong Kong’s unemployment rate climbed to a 16-year high. What is the biggest concern of workers amidst the pandemic? Are they worried about pay cuts or layoffs? According to big data, “working from home” (WFH), which received mixed responses from workers, was one…