Wisers Information Limited

Massive success cases are presented to far-sighted persons worldwide

A Well-known Global Supermarket Chain

Customer Pain Point

A well-known Germany discount supermarket chain has launched retail services in the Chinese market through its cross-border online business model. For Chinese consumers, the brand is a new comer, and therefore it is highly competitive with local and international well-known supermarkets.

Success Story

The brand opened its first flagship store on Tmall in September 2017. As the brand is not well-known in China, its exposure rate on China’s social media is limited. After analysing the brand's strengths and distinctive characteristics, we leveraged on our expertise in KOL research to propose that the client can work with KOLs with overseas experiences to pass on the culture and traditions of the brand's origin place to Chinese market. The client invited two travel KOLs to help promote Christmas sales in November 2017. The two KOLs shared their experiences in the Christmas market in Germany and promoted Lidl's Christmas-related products in a relaxed way. The client recorded an additional exposure rate of 31% and 63%, respectively, on Weibo and WeChat.

A Hong Kong Insurer

Customer Pain Point

WisersAnalytics’ social media database for the insurance sector provides accurate monthly report on comprehensive social campaign strategies of competitors. We suggest the customer should leverage on the influence of celebrities/KOLs to provide more enticing products for consumers and expand target audience in response to the rising social media campaigns in the industry.

Success Case

WisersAnalytics’ social media database for the insurance sector provides accurate monthly report on comprehensive social activity strategies of competitors. We suggest the customer should leverage on the influence of celebrities/KOLs, provide more attractive products for consumers and expand target audience in response to the rising social media campaigns in the industry.

A Luxury Fashion Brand

Customer Pain Point

A fast-rising Italian luxury brand expects to learn about its positioning in Hong Kong market and meantime track the dynamics and marketing methods of its competitors. The brand especially hopes to monitor how competitive products are promoted on social media and how the competitors are interacting with celebrities/KOLs with the view of developing a set of marketing strategies that are the most suitable for the Hong Kong market, thus standing out from a number of brands.

Success Case

WisersAnalytics conducted analysis into the luxury industry and provided comprehensive assessment on each competitor’s performance on print, online and social media, offering a clear market positioning for the client and enabling the client to learn about the promotion modes of competitors.

A Famous Shopping Center

Customer Pain Point

A well-known shopping mall wants to evaluate its brand positioning in the all-media channels with other competitors in Hong Kong and mainland China. However, the unique and complicated media landscape in these two regions has become an obstacle for measuring its overall strategic improvement.

Success Case

Based on the all-media database in the shopping center industry and a comprehensive understanding of the media landscape in Hong Kong and mainland China, WisersAnalytics has tailored an analytical framework for the client to compare the brand performance of competitors in each region. Data showed that the shopping mall has overly focused on Facebook in Hong Kong and its portal site in mainland China, while competitors’ media portfolios are more diversified. Therefore, we propose that the client should collaborate with various life media, KOLs and new media, including but not limited to Instagram, Weibo, Jinri Toutiao and short video platforms.
A few months later, the gap between the client and competitors in consumer recognition and interest has diminished. Its growth rate on Instagram is 76%, and that on Weibo is 7 times, driving up the brand’s all-media ranking by five places.