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Brand Health
AIDA Brand Rankings
Main problems to be solved:

1. How is the performance of my brand in every part of customers' journey in the AIDA model?

2. How many people are aware of my brand? (Awareness)

3. How many people are interested in my brand? (Interest)

4. How many people have the purchase desire? (Desire)

5. How many people make purchase actions? (Action)

6. Does my brand’s performance in every aspect of AIDA model enjoy advantages when compared with competitors/industry levels? Is there any room for improvement?

Brand Communication and Public Sentiment
It addresses the following business questions:

1. How to measure brand communication effectiveness?

2. How are netizens' sentiments trending? What aspects do positive and negative topics focus on?


Crisis Report
It addresses the following business questions:

1. How big is the overall impact of a crisis?

2. What are the reasons, driving force, and path of amplification of a crisis?

3. What are the main points of dispute in a crisis? How should brands respond?


E-Commerce Sales and Comments
It addresses the following business questions:

1. How are the monthly sales of a brand’s flagship stores on e-commerce platforms?

2. What are the best-selling categories and star products in the month?  


Product and Service Reputation
It addresses the following business questions:

1. What are the products and services that have attracted most attention on media platforms?

2. Do media platforms have different emotional inclinations toward different products and services?

3. What are the major causes for positive and negative sentiment? How to optimize products/services to enhance brand image?