{"id":6326,"date":"2024-05-30T16:51:40","date_gmt":"2024-05-30T08:51:40","guid":{"rendered":"https:\/\/www.wisers.com\/?p=6326"},"modified":"2024-11-07T17:52:02","modified_gmt":"2024-11-07T09:52:02","slug":"social-listening-marketing","status":"publish","type":"post","link":"https:\/\/www.wisers.com\/zh-hant\/blog\/6326\/social-listening-marketing\/","title":{"rendered":"WisersOne \u52a9\u4f60\u6539\u8b8a\u793e\u4ea4\u8046\u807d (Social Listening) \u7684\u884c\u92b7\u7b56\u7565"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4847\" src=\"https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1.png\" alt=\"\u793e\u4ea4\u8046\u807d\" width=\"919\" height=\"525\" title=\"\" srcset=\"https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1.png 3953w, https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1-300x171.png 300w, https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1-1024x585.png 1024w, https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1-768x439.png 768w, https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1-1536x878.png 1536w, https:\/\/www.wisers.com\/wp-content\/uploads\/2024\/05\/181c0940dc065f6124f8-1-2048x1170.png 2048w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u7576\u4eca\u5feb\u7bc0\u594f\u7684\u6578\u4f4d\u4e16\u754c\u4e2d\uff0c\u7dca\u8ddf\u53d7\u773e\u5c0d\u8a71\u7684\u8108\u52d5\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u70ba\u91cd\u8981\u3002\u9019\u5c31\u662f\u793e\u4ea4\u8046\u807d (Social Listening) 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Listening)<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>\u5b9a\u7fa9\u548c\u95dc\u9375\u6982\u5ff5<\/strong><\/h3>\n<p>\u793e\u4ea4\u8046\u807d\u6d89\u53ca\u8ffd\u8e64\u6709\u95dc\u60a8\u7684\u54c1\u724c\u3001\u884c\u696d\u6216\u7279\u5b9a\u4e3b\u984c\u7684\u7db2\u4e0a\u8a0e\u8ad6\u7a0b\u5ea6\uff0c\u4ee5\u6536\u96c6\u898b\u89e3\u4e26\u91c7\u53d6\u884c\u52d5\u3002\u5b83\u4e0d\u50c5\u50c5\u662f\u76e3\u63a7\u63d0\u53ca\uff0c\u800c\u662f\u7406\u89e3\u80cc\u5f8c\u7684\u60c5\u611f\u548c\u4e0a\u4e0b\u6587\u7406\u3002<\/p>\n<h3><strong>\u793e\u4ea4\u8046\u807d\u8207\u793e\u4ea4\u76e3\u63a7 (Social Monitoring) 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\/>\n\u4f7f\u7528WiseMonitor\u9032\u884c\u793e\u4ea4\u8046\u807d\u7684\u597d\u8655<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>\u63d0\u5347\u5ba2\u6236\u53c3\u8207\u5ea6<\/strong><\/h3>\n<p>\u901a\u904e\u4e86\u89e3\u60a8\u7684\u53d7\u773e\u5728\u8ac7\u8ad6\u4ec0\u9ebc\uff0c\u60a8\u53ef\u4ee5\u8abf\u6574\u5167\u5bb9\u548c\u4e92\u52d5\u4ee5\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\u3002\u53c3\u8207\u5ea6\u9ad8\u7684\u5ba2\u6236\u66f4\u53ef\u80fd\u6210\u70ba\u5fe0\u5be6\u7684\u5021\u5c0e\u8005\u3002WiseMonitor\u5e6b\u52a9\u60a8\u8f15\u9b06\u8b58\u5225\u9019\u4e9b\u95dc\u9375\u5c0d\u8a71\u3002<\/p>\n<h3>\u78ba\u5b9a\u5e02\u5834\u8da8\u52e2<\/h3>\n<p>WiseMonitor\u8b93\u60a8\u901a\u904e\u8b58\u5225\u65b0\u8208\u8da8\u52e2\u4f86\u9818\u5148\u4e00\u6b65\u3002\u9019\u7a2e\u4e3b\u52d5\u7684\u65b9\u6cd5\u4f7f\u60a8\u80fd\u5920\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u6eff\u8db3\u5e02\u5834\u9700\u6c42\u7684\u8b8a\u5316\u3002<\/p>\n<h3>\u6539\u5584\u5ba2\u6236\u670d\u52d9<\/h3>\n<p>\u53ca\u6642\u6709\u6548\u5730\u56de\u61c9\u5ba2\u6236\u53cd\u994b\u53ef\u4ee5\u5c07\u8ca0\u9762\u9ad4\u9a57\u8f49\u8b8a\u70ba\u6b63\u9762\u3002WiseMonitor\u4f7f\u60a8\u80fd\u5920\u5728\u554f\u984c\u5347\u7d1a\u4e4b\u524d\u89e3\u6c7a\u5b83\u5011\u3002<\/p>\n<h3>\u7ba1\u7406\u54c1\u724c\u8072\u8b7d<\/h3>\n<p>\u60a8\u7684\u54c1\u724c\u8072\u8b7d\u53ef\u4ee5\u53d7\u5230\u5728\u7dda\u5c0d\u8a71\u7684\u91cd\u5927\u5f71\u97ff\u3002\u901a\u904e\u4f7f\u7528WiseMonitor\u5bc6\u5207\u95dc\u6ce8\u610f\u898b\uff0c\u60a8\u53ef\u4ee5\u7ba1\u7406\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u8fc5\u901f\u61c9\u5c0d\u4efb\u4f55\u6f5b\u5728\u7684\u516c\u95dc\u5371\u6a5f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5982\u4f55\u5728\u884c\u92b7\u7b56\u7565\u4e2d\u5be6\u65bd\u793e\u4ea4\u8046\u807d<\/h2>\n<p>&nbsp;<\/p>\n<h3>\u8a2d\u5b9a\u660e\u78ba\u7684\u76ee\u6a19<\/h3>\n<p>\u5728\u6df1\u5165\u4e4b\u524d\uff0c\u5b9a\u7fa9\u60a8\u5e0c\u671b\u901a\u904e\u793e\u4ea4\u8046\u807d\u9054\u6210\u7684\u76ee\u6a19\u3002\u7121\u8ad6\u662f\u6539\u5584\u5ba2\u6236\u670d\u52d9\u3001\u7406\u89e3\u5e02\u5834\u8da8\u52e2\u9084\u662f\u7ba1\u7406\u54c1\u724c\u8072\u8b7d\uff0c\u660e\u78ba\u7684\u76ee\u6a19\u5c07\u6307\u5c0e\u60a8\u7684\u52aa\u529b\u3002<\/p>\n<h3>\u9078\u64c7WiseMonitoe\u4f5c\u70ba\u5de5\u5177<\/h3>\n<p>WiseMonitor\u63d0\u4f9b\u4e00\u5957\u5168\u9762\u7684\u529f\u80fd\u4f86\u589e\u5f37\u60a8\u7684\u5de5\u4f5c\u3002\u5176\u5be6\u6642\u76e3\u63a7\u3001\u60c5\u611f\u5206\u6790\u548c\u53ef\u81ea\u5b9a\u7fa9\u5100\u8868\u677f\u4f7f\u5176\u6210\u70ba\u6eff\u8db3\u60a8\u9700\u6c42\u7684\u5b8c\u7f8e\u5de5\u5177\u3002<\/p>\n<h3>\u78ba\u5b9a\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u548c\u4e3b\u984c\u6a19\u7c64<\/h3>\n<p>\u8981\u7372\u5f97\u6709\u610f\u7fa9\u7684\u898b\u89e3\uff0c\u5c08\u6ce8\u65bc\u6b63\u78ba\u7684\u95dc\u9375\u5b57\u548c\u4e3b\u984c\u6a19\u7c64\u3002\u9019\u4e9b\u61c9\u8a72\u8207\u60a8\u7684\u54c1\u724c\u3001\u884c\u696d\u548c\u7af6\u722d\u5c0d\u624b\u76f8\u95dc\u3002WiseMonitor\u6191\u85c9\u5176\u5148\u9032\u7684\u95dc\u9375\u5b57\u8ffd\u8e64\u80fd\u529b\u4f7f\u9019\u4e00\u904e\u7a0b\u7121\u7e2b\u9032\u884c\u3002<\/p>\n<h3>\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565<\/h3>\n<p>\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u884c\u70ba\u53ef\u4ee5\u63d0\u4f9b\u5bf6\u8cb4\u7684\u898b\u89e3\u3002WiseMonitor\u5141\u8a31\u60a8\u5c07\u81ea\u5df1\u7684\u8868\u73fe\u8207\u884c\u696d\u5167\u5176\u4ed6\u7af6\u722d\u8005\u9032\u884c\u57fa\u6e96\u6bd4\u8f03\u3002<\/p>\n<h2><strong><br \/>\nWiseMonitor\u7126\u9ede\u529f\u80fd<br \/>\n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3>\u5be6\u6642\u76e3\u63a7<\/h3>\n<p>\u96a8\u6642\u4e86\u89e3\u570d\u7e5e\u60a8\u54c1\u724c\u7684\u6700\u65b0\u5c0d\u8a71\u3002WiseMonitor\u63d0\u4f9b\u5be6\u6642\u8b66\u5831\u4ee5\u4fdd\u6301\u60a8\u60c5\u5831\u7684\u66f4\u65b0\u3002<\/p>\n<h3>\u60c5\u611f\u5206\u6790<\/h3>\n<p>\u7406\u89e3\u5c0d\u8a71\u80cc\u5f8c\u7684\u60c5\u611f\u3002WiseMonitor\u7684\u5148\u9032\u60c5\u611f\u5206\u6790\u5e6b\u52a9\u60a8\u6e96\u78ba\u8a55\u4f30\u516c\u773e\u8a8d\u77e5\u3002<\/p>\n<h3>\u5168\u9762\u5831\u544a<\/h3>\n<p>\u751f\u6210\u8a73\u7d30\u5831\u544a\u4ee5\u5206\u6790\u60a8\u7684\u5de5\u4f5c\u3002WiseMonitor\u7684\u5831\u544a\u5de5\u5177\u63d0\u4f9b\u6df1\u5165\u7684\u6578\u64da\u898b\u89e3\u3002<\/p>\n<h3>\u81ea\u5b9a\u7fa9\u5100\u8868\u677f<\/h3>\n<p>\u6839\u64da\u60a8\u7684\u9700\u6c42\u8abf\u6574\u5100\u8868\u677f\uff0c\u4ee5\u986f\u793a\u6700\u91cd\u8981\u7684\u6307\u6a19\u3002WiseMonitor\u7684\u53ef\u81ea\u5b9a\u7fa9\u5100\u8868\u677f\u78ba\u4fdd\u60a8\u96a8\u6642\u64c1\u6709\u6240\u6709\u76f8\u95dc\u4fe1\u606f\u3002<\/p>\n<h2><strong><br \/>\n\u793e\u4ea4\u8046\u807d\u7684\u6311\u6230<br \/>\n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3>\u6578\u64da\u904e\u8f09<\/h3>\n<p>\u96a8\u8457\u53ef\u7528\u6578\u64da\u91cf\u7684\u589e\u52a0\uff0c\u5f88\u5bb9\u6613\u611f\u5230\u4e0d\u77e5\u6240\u63aa\u3002\u512a\u5148\u8003\u616e\u6700\u76f8\u95dc\u7684\u76ee\u6a19\u53ef\u4ee5\u5e6b\u52a9\u7ba1\u7406\u9019\u4e00\u554f\u984c\u3002<\/p>\n<h3>\u96b1\u79c1\u554f\u984c<\/h3>\n<p>\u5c0a\u91cd\u7528\u6236\u96b1\u79c1\u81f3\u95dc\u91cd\u8981\u3002\u78ba\u4fdd\u60a8\u7684\u793e\u4ea4\u8046\u807d\u505a\u6cd5\u9075\u5b88\u96b1\u79c1\u6cd5\u898f\u3002<\/p>\n<h3>\u6e96\u78ba\u89e3\u8b80\u60c5\u611f<\/h3>\n<p>\u60c5\u611f\u5206\u6790\u53ef\u80fd\u6703\u5f88\u68d8\u624b\uff0c\u56e0\u70ba\u5b83\u6d89\u53ca\u7406\u89e3\u8a9e\u8a00\u4e2d\u7684\u4e0a\u4e0b\u6587\u548c\u7d30\u5fae\u5dee\u5225\u3002\u4f7f\u7528\u50cfWiseMonitor\u9019\u6a23\u7684\u5148\u9032\u5de5\u5177\u53ef\u4ee5\u63d0\u9ad8\u6e96\u78ba\u6027\u3002<\/p>\n<h2><strong><br \/>\n\u793e\u4ea4\u8046\u807d\u672a\u4f86\u767c\u5c55<br \/>\n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3>\u8207AI\u548c\u6a5f\u5668\u5b78\u7fd2 (Machine Learning) \u7684\u6574\u5408<\/h3>\n<p>AI\u548c\u6a5f\u5668\u5b78\u7fd2\u6b63\u5728\u5fb9\u5e95\u6539\u8b8a\u793e\u4ea4\u8046\u807d\uff0c\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u898b\u89e3\u548c\u66f4\u6e96\u78ba\u7684\u9810\u6e2c\u3002<\/p>\n<h3>\u9810\u6e2c\u5206\u6790<\/h3>\n<p>\u9810\u6e2c\u5206\u6790\u53ef\u4ee5\u5e6b\u52a9\u60a8\u9810\u898b\u5e02\u5834\u8da8\u52e2\u548c\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u5f9e\u800c\u5be6\u73fe\u66f4\u4e3b\u52d5\u7684\u6c7a\u7b56\u3002<\/p>\n<h3>\u589e\u5f37\u500b\u6027\u5316<\/h3>\n<p>\u901a\u904e\u7406\u89e3\u500b\u5225\u504f\u597d\u548c\u884c\u70ba\uff0c\u60a8\u53ef\u4ee5\u5275\u5efa\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u4f7f\u5176\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002<\/p>\n<h2><strong><br 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Listening)?<\/strong><\/h3>\n<p>\u5b83\u8ffd\u8e64\u548c\u5206\u6790\u6709\u95dc\u60a8\u7684\u54c1\u724c\u6216\u884c\u696d\u7684\u7db2\u4e0a\u8a0e\u8ad6\u7a0b\u5ea6\uff0c\u4ee5\u7372\u53d6\u898b\u89e3\u4e26\u52a0\u4ee5\u884c\u52d5\u3002<\/p>\n<h3>\u5b83\u8207\u793e\u4ea4\u76e3\u63a7 (Social Monitoring) 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