With “anger” being the most outstanding emotion expressed online during the epidemic period, it is also a common emotion found on social media platforms. In Wisers big data, the measurement of “anger” is beyond the easy count of emoji, but to apply AI analysis of post and comment content. In the SNS world, “anger” can emerge from unexpected topics and in unexpected ways, which can be highly infectious. It needs attention and handle with care, or it could, perhaps at a stunning pace, develop into corporate/brand crises.

Ms. Elizabeth Wong Kit-wai is Wisers research team advisor with 14 years’ experience in the media and communication field, will walk us through some of the PR strategies necessary to this digital era by exploring further into the research results of our epidemic report and real life case studies.

In this webinar, you will learn how to:

• IDENTIFY the causes and risk level of “anger” by applying big data and  “IMPAVS”.
• REACT with right content under right context: how big data can provide tips to crisis communications and PR execution.
• EVALUATE the messages and effectiveness of crisis communications for future’s planning.

Date: 9^th July 2020 (Thursday)

Time: HKT 12:00pm – 12:45pm

Mode of dialogue: Online (via ZOOM, the link for ZOOM meeting will be sent one day before the event)

Fee : FREE

Language : Cantonese

Featured Speaker:

Ms. Elizabeth Wong Kit-wai is Wisers research team advisor with 14 years’ experience in the media and communication field. She was the debate consultant for 2017 Hong Kong chief executive candidate John Tsang. She is the founder and CEO of WKW Strategic Communications Studio which provides communications strategy and public speaking training to public and private enterprises.

Reserve your spot on or before 7^th July. Enrolment is on a first-come-first-served basis.

Enquiry: