Unleash the Intelligence behind Media Coverage
Uncover business intelligence across Hong Kong, China, Taiwan & Macao
Our professional editorial analysts help you define, aggregate and analyze media coverage, deliver comprehensive summaries, reports and detailed analysis customized to your needs.
With WiseInsight, it allows you to:
- Gain qualitative and quantitative insight into media coverage
- Benchmark against competitors
- Understand your brand reputation
- Measure campaign effectiveness, media performance, share of voice,etc
- Visualize coverage distribution
- Make smart business decisions
A customized briefing of your key media coverage, delivered to you first thing in the morning. Based on your requirements, our editors identify, select, summarize and translate your key media content, and send you the news highlights in your requested format and language.
The timely, relevant and critical information provides you a quick overview on your media coverage, allows you to respond and act on breaking news quickly.
Media Monitoring & PR Reports
Get a complete overview and explore valuable insight on your media coverage with WiseInsight. We provide a customized report service across print, web and social media. Our big data analytics reports help you understand the impact of your communication campaigns, where you stand against competitors and how your PR efforts need to be adjusted.
- Review your media coverage for quantity, media type, sentiment, ad-value, share of voice, and other pre-defined metrics
- Compare media content by competitors, brands, products, categories, regions, etc.
- Analyze data and demonstrate results in your choice of format, and at your requested frequency
- Produce easy-to-read media monitoring reports and customized charts and graphs for your internal sharing and discussions