Key features

World’s largest Chinese media database & leader in social listening

  • Tens of millions of new media items added daily.
  • Near real-time social media analysis of Facebook, Instagram, Weibo, WeChat, Pixnet, Baidu Tieba, Discuss HK and many more.
  • Labelling system covers influencer, engagement, product mentions, ad value, and top media content providers.

Customized intelligence for vertical industries from data-scientists

  • Receive Greater China media intelligence and social insights from our experts who know your industry and your customers’ vertical industries inside out.
  • Meet your teams’ specific needs and those of your target user groups with omni media intelligence supported by AI, trained on big data and AI Linguistics developed by our AI Lab for Greater China markets.
  • Achieve business objectives faster by acting on industry news, social media listening and social media analysis that our data-scientists have labelled and categorized to provide intelligent business solutions.

AI Linguistics supported labelling, ranging from brands to top issues

  • Use our industry leading labelling system to identify trends, engagement and sentiments, and proactively monitor campaigns and brands.
  • Stay on top of developments published by reputable and quality international and Greater China content providers selected by our industry experts.
  • Unfolding Greater China news monitoring linked to events; and trace the discussions back to the original source.
  • Customize tracking folders to group news by subject, label, keyword, author, listed company, vertical industries and stock codes.

Most comprehensive influencer ranking

  • Rank hundreds of thousands of influencers across multiple industries and categories.
  • Receive AI-generated top industry and social media influencer, as well as influencer marketing recommendations – including influencers on WeChat and Weibo.

Media intelligence and negative news monitoring on the go

  • Damage limitation with real-time alerts about negative chats and mentions, and urgent issues that could impact your brand and business reputation with our crisis monitoring service.
  • Edit, add comments to articles, and online news clipping service from your mobile device as part of our online pr solution and Greater China market intelligence service.
  • Offline access to articles in your categorized folders.
  • View, print, email, download, save and share full text and images from China news providers.

Stay ahead of the competition

  • Optimize your marketing strategies with our media monitoring platform.
  • China news tracking of every mention of your company, product or service.
  • Measure the impact of your campaigns on brand reputation.
  • Benchmark your competitors’ campaign performance with our social media analysis tools.
  • Track your competitors, partners and suppliers to strengthen your competitive advantage.
  • Quickly gain insights, including luxury industry intelligence, with easy-to-use reports and charts that display news monitoring results.

Boost Ad impact & spend

  • Read and analyze information from the most comprehensive archive of advertising content.
  • Simultaneously monitor multiple advertising channels and brands.
  • Track advertising campaigns and measure impact with social analytics.
  • Uncover new media audience demographics to determine potential with our media monitoring tools.