1. Ways to measure the effectiveness of cross-media and cross-platform brand activities?
2. How did the brand execute its campaign strategy at different phases, pre-heat, campaign, post-campaign?
3. What is the audience profile?
4. How do netizens react to the campaign? Did the brand message reasonate with the audience? "
1. What are the key topics being discussed about client brand and competition?
2. Is the brand’s promotion message well discussed by netizens, or there is a divergence between the promotion message and the hot topics discussed by netizens?
3. After thecampaign, do netizens gain more awareness of the brand's main content/value and show stronger interest?"
1. Who are the consumers of the category of products/services?
2. How do consumers view my brand and products? How about my brand versus competition?
3. What are the aspects that consumers feel satisfied with?
4. What are consumers’ unmet needs?"