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WisersAnalytics
We offer comprehensive solutions to assist brands in making more informed business decisions, ranging from media trends, industry benchmark, to digital campaign performance.
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Core Competencies

Improving brands' performance
Chinese media database
Big data based on 20+ years and growing Chinese media information database and semantic resources
Chinese media database
Chinese media database
Big data based on 20+ years and growing Chinese media information database and semantic resources, including e-Commerce (sales and consumer reviews), print media (newspaper, magazine) and TV / broadcast media. The database covers Mainland, Hong Kong, Macau and Taiwan.
Industry-leading AI technology and analytical model
Including hot topics/campaign discovery, sentiment analysis, image recognition, accurate topic classification and knowledge
Industry-leading AI technology and analytical model
Industry-leading AI technology and analytical model
AIDA analysis model:

A – Awareness
I – Interest
D – Desire
A – Action

With the information gathered from social media, we can measure consumer's journey based on the brand's awareness, interest, word of mouth desire, and purchase behavior. AI technologies, such as topic discovery, sentiment analysis, and topic classification, also enable us to discover deepe insights.
Vertical Industry expertise
Our industry experts understand your business challenges
We help clients understand own brand performance and competition benchmarks.
Vertical Industry expertise
Vertical Industry expertise
Our industry experts understand your business challenges
We help clients understand own brand performance and competition benchmarks.
Artificial Intelligence Data Analysis Model – AIDA
The AIDA analysis model starts with the consumer journey and accurately tracks the user's perception, interest, word of mouth and behavior.
Awareness
The maximum potential views for a brand post
Action
E-commerce product sales After-sales consumer review
Interest
Online interactions such as like, comment, sharing, and more.
Desire
Netizens’ organic discussion
Netizens’ sentiment inclination
Consumer
Journey
The value that AIDA brings to the brand
Precise brand positioning
Precise content strategy
Precise media planning
Precise evaluation of campaign
Industry TOP 10 Rankings
High-end Cosmetics Brands
Ranking Brand AID
Top01 LANCÔME 254.5
Top02 Dior 158.6
Top03 YSL 133.1
Top04 GIVENCHY 127.0
Top05 M.A.C 115.1
Top06 CHANEL 89.6
Top07 Armani 78.7
Top08 ESTÉE LAUDER 57.3
Top09 TOM FORD 35
Top10 Clé de Peau Beauté 27.3
High-end Skin Care Brands
Ranking Brand AID
Top01 ESTÉE LAUDER 258.3
Top02 SK-II 205.8
Top03 LANCÔME 142.1
Top04 Kiehl's 126.8
Top05 SHISEIDO 99.6
Top06 Dior 74.8
Top07 LA MER 58.6
Top08 Clé de Peau Beauté 41.2
Top09 Sisley 38.4
Top10 CLINIQUE 36.5
Luxury Brands
Ranking Brand AID
Top01 LV 223.8
Top02 CHANEL 154.6
Top03 Gucci 110.4
Top04 Dior 104.1
Top05 Burberry 74.6
Top06 Miu Miu 63.4
Top07 Hermès 92.9
Top08 Giuseppe Zanotti 57.4
Top09 YSL 49.7
Top10 FENDI 49.1
Watch & Jewelry Brands
Ranking Brand AID
Top01 CHANEL 219.5
Top02 Cartier 155.3
Top03 BVLGARI 115.3
Top04 ROLEX 114.2
Top05 TIFFANY&Co. 104.1
Top06 OMEGA 76.2
Top07 PIAGET 72.9
Top08 HARRY WINSTON 61.4
Top09 CHAUMET 59.7
Top10 Dior 56.9
Passenger Car Brands
Ranking Brand AID
Top01 宝马 228.7
Top02 奥迪 156.0
Top03 长安汽车 128.2
Top04 保时捷 127.2
Top05 一汽大众 116.3
Top06 上汽大众 115.4
Top07 比亚迪 114.9
Top08 哈弗 109.5
Top09 奔驰 106.9
Top10 吉利 100.5
Mobile Phone Brands
Ranking Brand AID
Top01 华为 285.5
Top02 Apple 189.8
Top03 三星 86.8
Top04 小米 59.3
Top05 OPPO 51.0
Top06 荣耀 50.2
Top07 VIVO 46.7
Top08 魅族 17.0
Top09 联想 14.7
Top10 努比亚 12.8
Business Scenarios
Comprehensive review of your brand issues to facilitate more informed business decisions
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中国口腔护理产业报告
Industry insight based on the largest Chinese social databas...
Industry insight based on the largest Chinese social databas...
Comprehensive review of your brand issues to facilitate more informed business decisions