AI Data Analytics | Media Analytics & Monitoring Tool HK

WisersAnalytics

Our data and media analytics tools offer comprehensive solutions to assist brands in making more informed business decisions, ranging from media trends, industry benchmarks, to digital campaign performance.

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Core Competencies

Improving brands' performance with our range of competitive insight tools

Chinese media database

Big data analytics solutions based on 20+ years and growing Chinese media information database and semantic resources.

Chinese media database

Big data based on 20+ years and growing Chinese media information database and semantic resources, including e-Commerce (sales and consumer reviews), print media (newspaper, magazine) and TV /broadcast media. The database covers Mainland, Hong Kong, Macau and Taiwan.

Industry-leading AI technology and analytical model

Wisers’ advanced AI data analytics tools cover hot topics/campaign discovery, sentiment analysis, image recognition, accurate topic classification and knowledge.

Industry-leading AI technology and analytical model

Industry-leading AI technology and analytical model
AIDA analysis model:

A – Awareness
I – Interest
D – Desire
A – Action

With the information gathered from social media, we can measure consumer's journey based on the brand's awareness, interest, word of mouth desire, and purchase behavior. AI technologies, such as topic discovery, sentiment analysis, and topic classification, also enable us to discover deepe insights.

Vertical Industry expertise

With our competitive insights and industry analysis, our experts understand your business challenges
We help clients understand their corporate brand performance and competition benchmarks.

Vertical Industry expertise

Vertical Industry expertise
Our industry experts understand your business challenges
We help clients understand own brand performance and competition benchmarks.

Artificial Intelligence Data Analysis Model – AIDA

The AIDA analysis model starts with the consumer journey and accurately tracks the user's perception, interest, word of mouth and behaviour.

Awareness

The maximum potential views for a brand post

Action

E-commerce product sales　After-sales consumer review

Interest

Online interactions such as like, comment, sharing, and more.

Desire

Netizens’ organic discussion
Netizens’ sentiment inclination

Consumer
Journey

How AIDA benefits the brand

Strategic brand positioning

Comprehensive content strategy

Precise media planning

Shrewd evaluation of campaigns

Industry TOP 10 Rankings

High-end Cosmetics Brands

Ranking	Brand	AID
Top01	LANCÔME	254.5
Top02	Dior	158.6
Top03	YSL	133.1
Top04	GIVENCHY	127.0
Top05	M.A.C	115.1
Top06	CHANEL	89.6
Top07	Armani	78.7
Top08	ESTÉE LAUDER	57.3
Top09	TOM FORD	35
Top10	Clé de Peau Beauté	27.3

High-end Skin Care Brands

Ranking	Brand	AID
Top01	ESTÉE LAUDER	258.3
Top02	SK-II	205.8
Top03	LANCÔME	142.1
Top04	Kiehl's	126.8
Top05	SHISEIDO	99.6
Top06	Dior	74.8
Top07	LA MER	58.6
Top08	Clé de Peau Beauté	41.2
Top09	Sisley	38.4
Top10	CLINIQUE	36.5

Luxury Brands

Ranking	Brand	AID
Top01	LV	223.8
Top02	CHANEL	154.6
Top03	Gucci	110.4
Top04	Dior	104.1
Top05	Burberry	74.6
Top06	Miu Miu	63.4
Top07	Hermès	92.9
Top08	Giuseppe Zanotti	57.4
Top09	YSL	49.7
Top10	FENDI	49.1

Watch & Jewelry Brands

Ranking	Brand	AID
Top01	CHANEL	219.5
Top02	Cartier	155.3
Top03	BVLGARI	115.3
Top04	ROLEX	114.2
Top05	TIFFANY&Co.	104.1
Top06	OMEGA	76.2
Top07	PIAGET	72.9
Top08	HARRY WINSTON	61.4
Top09	CHAUMET	59.7
Top10	Dior	56.9

Passenger Car Brands

Ranking	Brand	AID
Top01	宝马	228.7
Top02	奥迪	156.0
Top03	长安汽车	128.2
Top04	保时捷	127.2
Top05	一汽大众	116.3
Top06	上汽大众	115.4
Top07	比亚迪	114.9
Top08	哈弗	109.5
Top09	奔驰	106.9
Top10	吉利	100.5

Mobile Phone Brands

Ranking	Brand	AID
Top01	华为	285.5
Top02	Apple	189.8
Top03	三星	86.8
Top04	小米	59.3
Top05	OPPO	51.0
Top06	荣耀	50.2
Top07	VIVO	46.7
Top08	魅族	17.0
Top09	联想	14.7
Top10	努比亚	12.8

Business Scenarios

Our data analytics reports review your brand issues to facilitate better-informed business decisions

Download Reports

Report on Dental Nur...

Industry insight based on the largest Chinese social databas...

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Report on High-end F...

Industry insight based on the largest Chinese social databas...

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Comprehensive review of your brand issues to facilitate more informed business decisions

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 Government
 Travel & Hotels
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 Watches & Jewellery
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 Beauty & Personal Care
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 Agency

                                

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